Discover how Influence’s new Multilingual feature helps you run a fully localized loyalty program with AI-powered translations, boosting engagement and scaling your brand across global markets.
Today’s ecommerce landscape is borderless - and your loyalty program should be too.
Whether you're selling across regions, reaching new markets with Shopify Markets, or building a brand with an international audience, language matters. Customers are far more likely to engage with loyalty programs that feel familiar, personal, and easy to navigate - in their own language.
That’s why we’ve launched Multilingual for Influence: a fully integrated feature that allows you to translate your loyalty program into multiple languages instantly, using AI-powered translations you can easily review and adjust to match your tone of voice.
Now live on Plus plans and above, Multilingual is the first in a series of updates designed to help you scale globally with ease - including upcoming support for multi-currency rewards and BigCommerce.
Customers engage more when they feel understood. And that starts with language.
By presenting your loyalty experience in a shopper’s preferred language - from points widgets to program emails - you remove barriers to entry, boost clarity, and build trust. Customers are more likely to join, earn, redeem, refer, and return when the program feels like it was built for them.
Localised loyalty isn’t just a nice-to-have. It’s a proven way to increase:
It also makes things easier for your customers - no friction, no confusion, just a consistent loyalty journey that feels native from start to finish.
Multilingual makes this possible at scale - without requiring separate programs, complex workarounds, or heavy admin.
Multilingual lets you deliver a fully localised loyalty program without creating multiple versions or duplicating your setup. It works across every major Influence feature, including:
Languages currently supported include French, Spanish, German, Turkish, and more - with additional languages being added as we continue to scale.
Influence now adapts in real time to your customers' language preferences.
When a shopper interacts with your program - whether it’s on your site, via referral links, or in email comms - they’ll automatically see content in their preferred language. That includes reward rules, points balances, tier names, and even confirmation messages.
The result is a seamless, intuitive experience that feels natural for every customer, in every region.
It also means:
And because customer language preferences are passed into Klaviyo, you can carry that localisation across your entire customer journey - building region-specific flows that match tone, timing, and content to each market.
For most brands, localising a loyalty program has traditionally meant creating separate versions, duplicating settings, or building in clunky workarounds. That’s time-consuming, risky, and doesn’t scale well.
Multilingual changes that:
It’s a far simpler way to deliver loyalty that feels tailored, without increasing complexity for your team.
For merchants migrating from other tools, Influence also offers a frictionless path to switch programs on Shopify and go live faster across regions.
Multilingual is designed for real-world international use cases, not just one-language swaps. It enables brands to confidently operate loyalty programs across diverse regions and audiences, all within a single system.
Here’s how different types of merchants can benefit:
If you’re using Memberships to segment your audience based on status or lifecycle, pairing that segmentation with language preferences creates an even more personalised experience - one that’s easier to scale, monitor, and optimise.
And because all of this runs from one dashboard, you gain a unified view of loyalty performance across every market you serve.
Multilingual is just the beginning.
We’re building Influence to be the loyalty platform of choice for global ecommerce brands, with more tools on the way to help you expand with confidence. That includes:
As you expand into new markets, it’s worth revisiting how you position your program across touchpoints to ensure it’s fully localised and discoverable.
Multilingual is available now on Plus plans and above.
To get started:
For detailed walkthroughs, visit our Multilingual Support Guide.
With Influence Multilingual, you can deliver localised, intuitive loyalty experiences that increase engagement, drive retention, and build stronger customer relationships - no matter where your audience is.
It’s everything you need to make your loyalty program truly global - with none of the operational overhead.
Book a demo to see how Multilingual works in action and learn how Influence helps your brand grow across borders.