By following these proven strategies, you can boost your loyalty program's success and build lasting connections with your customers.
Loyalty programs are one of the most effective ways for merchants to drive retention, build community, and increase repeat business. But a great program alone isn’t enough - it needs visibility and clear communication to succeed.
Customers won’t join what they don’t know about, and they won’t stay active if they don’t see value. Marketing your loyalty program effectively means showing customers what’s in it for them - simple rewards, real benefits, and reasons to come back.
Below are six proven strategies to promote your loyalty program using Influence features and ensure it stands out in a competitive market.
Loyalty programs do more than encourage repeat purchases. They increase engagement, improve retention, and strengthen emotional connections between brands and customers.
By nurturing existing customers, you reduce acquisition costs and create a foundation for sustainable growth.
A loyalty program should be quick and effortless to join. The fewer steps, the better the conversion.
Make enrolment seamless with simple sign-up forms or single-click registration via Google or social accounts. Once registered, let customers earn their first reward instantly - using Signup Earn Rules in Influence to grant bonus points or perks for new members.
A smooth, fast entry process sets the tone for a positive customer experience and higher participation.Â
Attract attention to your loyalty program in your physical stores using Shopify POS. Influence’s integration with Shopify POS enhances both the merchant and customer experience by allowing staff to track inventory online and in-store, view customer data, and manage rewards directly from the POS system. This makes earning and redeeming points quick and effortless at checkout.
Consider visibility in your store such as brochures, loyalty cards, posters and encourage your sales assistants to actively promote your program.
When interacting with customers, the assistants may ask: “Are you signed-up to our Loyalty Program yet? Receive a 10% Discount with your first purchase as a member” to raise awareness, encourage sign-ups, and increase the program’s visibility.
Influence’s Shopify Checkout UI Extension further simplifies the process, enabling customers to earn and redeem points seamlessly both in-store and online. You can also add QR-code scanning to your POS setup, letting merchants scan rewards or member codes instantly for an even faster checkout experience.
Make your loyalty program impossible to miss. Feature it on your homepage, navigation menu, and checkout pages, and reinforce it through email campaigns, SMS reminders, and social media posts.
Use Attentive or Klaviyo integrations to segment audiences and automate loyalty updates - like point reminders, tier progress, or expiring rewards.
Cross-channel visibility ensures customers see your program everywhere they interact with your brand, boosting participation and engagement.
Give customers an immediate reason to join. Use Influence’s earn rules to reward sign-ups with entry points, discounts, or a first-purchase perk.
Members who see instant value are more likely to stay active. You can also create exclusive member-only rewards to build a sense of community and privilege.
These early incentives establish momentum - turning new sign-ups into long-term, engaged members.
Your social channels are a powerful way to amplify your program. Share posts explaining how members earn and redeem points, showcase reward highlights, and celebrate milestones like tier upgrades or referral achievements.
Encourage members to share photos, tag your brand, or leave reviews in exchange for loyalty points. Social proof builds authenticity and keeps your program visible to a wider audience.
Your existing customer database is a goldmine for loyalty promotion. Send dedicated campaigns introducing the program, highlighting rewards, and reminding inactive members to redeem their points.
Segment emails for different audiences - such as new members, inactive users, or high-tier members - and tailor messaging accordingly. With Influence, you can automate these messages and track redemption data to measure success.
Email remains one of the most effective channels to convert one-time shoppers into repeat customers and boost retention over time.
Consumers juggle an average of 13 loyalty programs but actively engage with only six. To make yours one of them, focus on differentiation.
To combat what's known as 'loyalty fatigue,' where programs become stagnant and one-size-fits-all, targeted marketing is key. By personalizing messages, offering customized promotions, and creating an exclusive experience, businesses can forge stronger connections with customers, motivating them to actively participate and remain loyal.
Use personalisation to make rewards feel unique, gamification with tools like StampCard to add fun, and Memberships to create exclusive experiences. Incorporate Donation Rules to let customers give back and build emotional connections with your brand.
By proactively engaging with customers and providing personalized touch points, you establish a sense of community around your brand, strengthening the emotional bond between customers and your business.
When your program feels authentic, rewarding, and community-driven, customers will keep coming back - not just for the perks, but for the experience.
Effective marketing is what turns a loyalty program into a growth engine. By making your program easy to join, visible across channels, and personalised through Influence’s features, you’ll strengthen customer relationships and drive repeat business.
Keep it simple, communicate the value clearly, and show members exactly why your loyalty program is worth joining.
Get started with Influence today to build, launch, and grow a loyalty program that increases retention, engagement, and lifetime value.
Feature it prominently on your website, in-store displays, and email footers. Offer an instant reward or discount for joining to drive sign-ups.
Use a mix of in-store promotion, email marketing, SMS, and social media to maximise visibility and reach both new and existing customers.
Send automated point reminders, expiring rewards notifications, or exclusive limited-time offers using Klaviyo or Attentive integrations.
Personalised experiences feel more relevant, encouraging repeat purchases and stronger emotional connections. Influence’s Memberships and analytics make this easy.
A mix of personalisation, simplicity, gamification, and clear communication. Features like StampCard, Wallet passes, and Donation Rules create memorable, rewarding experiences.