Memberships let you give tailored perks to groups like subscribers, students, or VIPs - automatically. Add paid tiers to fund premium benefits without extra overhead.
Manually or automatically group customers into tailored segments to deliver rewards that break free from one-size-fits-all loyalty.
Create customer groups based on behavior, purchase history, or demographics
Use membership groups to reward shoppers, build influencers, or engage B2B.
Automate monthly rewards like site-wide discounts, free shipping, and exclusive product access for any loyalty group.
Memberships give you the power to design rewards that fit your strategy & meet the unique needs of your customers. Assign members manually or let them subscribe for exclusive perks—your program, your way.
Memberships let you design loyalty programs tailored to your goals—boost retention, drive repeat purchases, or reward high-value customers. Choose automatic enrollment or subscription-based access with bespoke integrations.
Give more to your best customers - without stretching your team or your budget. Create paid memberships for exclusive perks, or set up free groups that get rewarded every month.
Charge for access using subscription integrations like Loop or Recharge.
Easily reward specific groups like students, VIPs, or first-time buyers.
Memberships integrates with Loop Subscriptions (our top pick), Recharge, Klaviyo, and Shopify- so you can reward subscribers without custom builds. You can also use Shopify Flows to create custom loyalty flows that match how you run your store.
Yes. You can create free membership groups based on tags or behavior. Paid access requires the use of subscription platforms we integrate with like Loop Subscriptions or Recharge.
Loop Subscriptions (recommended), Recharge, Klaviyo, and Shopify Flows. You can also use Shopify tags and actions to build custom loyalty flows to facilitate Paid Memberships.
Klaviyo is great for sending emails and flows. Memberships handles the reward logic—who gets what, when, and for how long—based on group rules. Use them together to personalize messages and automate delivery for every segment.
Use tags, behaviors, or subscription status to group customers. Choose when rewards go out each month, set expiry windows (1, 6, or 12 months), and decide how mid-cycle joiners are handled.