Discover last-minute BFCM strategies for boosting sales, loyalty, and CLTV during Black Friday and Cyber Monday.
Black Friday and Cyber Monday (BFCM) are here - and if you’re still scrambling to prepare, you’re not alone. Many retailers don’t finalize campaigns until the very last days.
The good news? It’s not too late. With the right quick wins, you can still boost sales, engage your loyal customers, and turn seasonal shoppers into long-term members of your loyalty program.
In 2024, U.S. consumers spent $10.8 billion online on Black Friday - a 10.2% year-on-year increase - and global sales reached $74.4 billion. Acting fast now can help you grab your share of this huge opportunity.
Here are nine last-minute tactics you can put into action right away.
Make sure customers see your discounts the moment they land on your site. Use banners, widgets, and email subject lines to get visibility fast.
Use BFCM as a chance to reward your most loyal members. Offer extra points on purchases or highlight progress toward the next tier to add a gamified element that motivates repeat spending.
Send quick point-balance reminders via email or SMS. This drives urgency by showing customers how they can stack their rewards with seasonal discounts. This not only increases their savings but also keeps your brand top-of-mind.
Use integrations like Klaviyo or Attentive to segment and personalize these reminders. Highlighting how close someone is to their next tier or reward can drive immediate action.
After the purchase, keep the conversation going. Personalize post-purchase emails with product recommendations, points updates, or loyalty offers.
You can also use this moment to collect reviews and attributes, building social proof while gaining zero-party data to fuel personalization after BFCM.
BFCM is chaotic - shoppers often abandon carts mid-checkout. Automate cart recovery emails or SMS to bring them back.
Add loyalty context (“Complete your order to earn 500 points” or “You’re only one purchase away from VIP status”) to give them a stronger reason to return.
BFCM shoppers are primed to sign up for extra savings. Increase sign-ups by making your program visible on every touchpoint - from your homepage to checkout.
With Influence’s full-page widget, you can launch a program instantly. And with Multilingual support, you can engage international shoppers in their preferred language during this global shopping event.
BFCM is the perfect time to showcase the value of your loyalty program. Create exclusive offers such as double points, early access to deals, or members-only discounts.
With Memberships, you can segment customers into groups (e.g., VIPs, subscribers, or wholesale buyers) and offer tailored rewards that resonate with each audience. Recurring rewards and discount expiry rules add urgency and encourage engagement well beyond the holiday period
Word of mouth is powerful during peak shopping. Set up referral campaigns that reward loyal customers for bringing in friends and family.
‍
Offer limited-time referral bonuses (like double points or extra discounts) to create urgency.Â
Influence’s referral features integrate with Klaviyo, making it easy to target your highest-value customers with personalized referral offers.
Don’t just launch campaigns - monitor them closely. Real-time analytics let you pivot if something underperforms.
If referrals aren’t converting, add urgency with a temporary bonus. If loyalty sign-ups spike from email, double down on that channel. After the weekend, use reports to see which tactics worked best, shaping your Christmas and New Year strategies.
Running seasonal campaigns doesn’t have to mean constant manual updates. With Influence, you can pre-schedule earn rules that go live automatically during BFCM, Christmas, or January sales.
Examples include:
This saves your team time, keeps campaigns consistent, and extends your retention strategy well beyond the weekend rush.
Even if you’re short on prep time, these nine tactics can help you boost sales now and build stronger retention for the months ahead. From quick sign-up wins to pre-scheduled rewards, Influence gives you the tools to act fast and make BFCM more than just a one-off sales spike.
Get started with Influence today and turn seasonal shoppers into loyal customers.
Quick wins include making deals visible across channels, reminding customers of their loyalty points, personalizing post-purchase emails, and running referral campaigns.
Loyalty programs encourage bigger baskets with double points offers, exclusive member-only discounts, and personalized rewards that add value on top of seasonal promotions.
Retention strategies ensure seasonal shoppers don’t disappear after the weekend. By engaging them with loyalty perks and post-purchase rewards, you can turn one-time buyers into repeat customers and boost lifetime value.
Yes. Influence allows you to pre-schedule earn rules so promotions like double points or seasonal bonuses run automatically during BFCM, Christmas, or New Year sales.