Take this BFCM to another level with targeted emails, exclusive benefits, and effective incentives.
.jpg)
Black Friday Cyber Monday (BFCM) is more than a weekend of flash sales and steep discounts. It’s a chance to strengthen customer relationships and build loyalty that lasts long after the shopping frenzy ends.
Yes, BFCM is perfect for driving short-term revenue. But if you only focus on discounts, you risk attracting one-time bargain hunters who disappear when the deals do. The real opportunity is turning seasonal shoppers into loyal members of your program - while rewarding the customers who already champion your brand.
In this ultimate guide, we’ll share a two-phase strategy to help you:
If you’re short on time, our Last-Minute BFCM Tips cover quick wins that you can launch right now.
Every retailer runs promotions during BFCM. The difference lies in how you keep customers after the sales end. Loyalty programs make this possible by:
With Influence features like Memberships (to segment and reward different customer groups) and Multilingual (to reach global shoppers in their own language), you can elevate your BFCM strategy and stand out in a crowded market.
Your existing customers are your best advocates. They’re also the most likely to respond when you make them feel valued during peak shopping season. Here’s how to engage them while boosting holiday revenue.
Launch teaser campaigns in the weeks before BFCM to build anticipation. Use email to share sneak peeks of upcoming deals and member-only rewards. Exclusive previews keep your brand top-of-mind and make loyalty members feel valued.
Don’t let customers forget about the rewards they’ve already earned. Use personalized emails or pop-ups to remind them of their points, progress, and tiers. Gamification is key - show them how close they are to unlocking new perks, and promote double points opportunities during BFCM.
With Memberships, you can segment your base and send tailored messages - like rewarding VIPs with early access or giving first-time members extra points for their next purchase.
Create urgency with time-limited earn rules. Offering double or even triple points during BFCM week encourages bigger baskets and repeat visits. Influence makes this easy to schedule in advance - you can even brand the promotion to match your products (e.g., “double espresso points” for a coffee brand).
The more ways customers can redeem points, the more they’ll engage. Allow them to combine redemptions with existing discounts, or use points for free shipping or special perks. Flexibility adds value and keeps members loyal.
Shoppers are busy, not everyone catches the 48-hour rush. Extending promotions into the week captures more sales and encourages repeat visits. It also keeps your brand visible while competitors may already be winding down.
Tie online and offline shopping together with features like StampCard, which rewards repeat purchases across channels.
And if you’re selling internationally, Multilingual ensures customers can interact with your loyalty program in their preferred language - boosting participation and inclusivity during the busiest shopping season.
Seasonal shoppers may arrive for the discounts, but with the right loyalty strategy, you can keep them coming back long after BFCM.
Don’t hide your program behind the checkout page. Use widgets, banners, and dedicated landing pages to show BFCM shoppers exactly what they’ll gain by joining. A clear sign-up path makes it easy for them to get involved.
Once they're acquainted with your program, you can further engage them through point reminder emails, exclusive offers, and discounts. However, failing to make your loyalty program visible will ultimately impact your bottom line negatively.
Show new members that loyalty goes beyond discounts. Offer early access to new collections, member-only deals, or recurring rewards that deliver value all year.
With Memberships, you can create segmented groups - like subscribers, wholesale buyers, or VIPs - and deliver automated rewards or expiring discounts to keep engagement high after the holiday rush.
Encourage shoppers to interact with your brand beyond the checkout. Offer points for reviews, sharing UGC, or referrals. These activities strengthen your community, provide social proof, and keep members active in your program.
Referrals work best when customers are already excited about your brand - and BFCM creates that energy. Set up limited-time referral bonuses like double points or cash rewards. With Influence’s referral features and Klaviyo integration, you can personalize campaigns for your best customers and maximize reach.
BFCM isn’t just about short-term sales. With the right strategy, you can use this peak shopping season to reward your most loyal customers, convert new ones into long-term members, and build a retention engine that drives growth all year.
Influence gives you the tools to make it happen - from scheduled earn rules and referral campaigns to advanced features like Memberships and Multilingual support.
Ready to turn BFCM into your biggest loyalty opportunity yet? Get started with Influence today.
By offering points multipliers, exclusive perks, and member-only deals, loyalty programs encourage bigger baskets and higher repeat purchases during the holiday rush.
Time-limited double points, free shipping, and flexible redemption options create urgency and give customers more value.
Make your program visible, create exclusive member perks, and reward post-purchase engagement like reviews, referrals, and UGC.
Personalized offers and messaging make customers feel valued. Features like Memberships allow you to segment shoppers and deliver rewards that resonate.
AI-powered translations ensure your loyalty program is accessible across markets, helping you engage international customers in their own language.