Discover how customizing your loyalty program can boost customer engagement and revenue, with inspiring examples from our customers.
Savvy business owners know that loyalty programs can offer many benefits, including higher revenue. Data shows that top-performing loyalty programs can boost revenue (through an increase in spending and visit frequency) by 18%-30%. Plus, loyalty programs reduce customer churn, increase customer lifetime value, and lower acquisition costs.
However, many businesses make the mistake of thinking simply having a loyalty program is enough. Loyalty programs aren’t one-size-fits-all. This approach can lead to loyalty fatigue: the feeling loyalty programs are repetitive, offer lackluster benefits, or are generally too complicated to participate in.
In today’s competitive e-commerce landscape, the mere existence of a rewards program isn't sufficient. A standout loyalty program offers a memorable experience etched into the minds of your customers.
How can you create a loyalty program that nets the business benefits and stands out to customers? It starts by customizing your loyalty program to suit your brand, reflect your customer experience, and strengthen the connection with your customers.
Before we dive into some of the best examples from Influence.io customers, let’s review some of the best strategies for recruiting customers to join and regularly participate in your loyalty program.
One way to draw in customers is to make compelling names for your program, points, and loyalty tiers. Reinforce your brand identity with creative names that resonate with your customers. Consistency in your language strengthens the connection between your customers and your brand.
In addition to creative copy, design elements of your loyalty program — your color scheme, logos, and images — should also match your brand. Influence.io’s platform lets you fully customize your program so it matches the look and feel of your social media, website, and other digital assets. Our newest feature, the StampCard, allows for a wide range of customization with our code-free editing tools, enabling you to easily change fonts, colors, and text to fit your visual aesthetic — even with the option to add a header image to the card.
You can also change the stamp icon, whether that be from our default library or one of your very own—such as a coffee cup for a cafe or a kitten from a pet store.
Consider ways to customize your loyalty program, not only for your business but for your customers too. Influence.io allows e-commerce brands to reward various actions, such as birthdays, reviews, social media activity, and more. This makes your rewards feel more personal and special. Book a demo for Influence.io today if you want to reward your customers.
Don't just offer generic points, either. Tailor rewards to individual customers. Create tiers within your program to motivate customers to engage with your business continually. Higher tiers could unlock special rewards, bonuses, or priority customer service.
How can you put these tips into practice? Here are some ways Influence.io customers make their loyalty programs stand out.
Doghouse is a UK-based retailer for dog owners and their canine companions. It combines a high-end pet shop with a grooming salon and dog cafe.
The Doghouse Loyalty Programme uses creative copy to recruit participants to earn “Canine Credits” — points that can be redeemed in-store or online. With a clever call-to-action (“Join the pack”), Doghouse demonstrates how small details can create a delightful experience.
Upon joining the loyalty program, customers will see branded headers that make digital cards instantly recognizable. Doghouse partnered with Influence.io to generate loyalty QR codes and smart integrations with Apple and Google Wallets.
This means program participants get a virtual loyalty card stored directly on their phones and linked to their online accounts. These cards allow participants to conveniently earn and redeem rewards in-store or online.
Read more about Doghouse’s loyalty program with Influence.io.
Happy Pistachio is a retailer of pistachios, naturally, but it has a deeper mission to make healthy snack consumption more sustainable. Happy Pistachio partnered with Influence.io to launch its loyalty program, “Pistachio Points.” Points can be traded in for coupons and discounts, incentivizing customers to go nuts promoting the brand. With consistent branding, the Happy Pistachio shows that sometimes simple rewards are best.
Obvi sells a range of supplements for weight loss and beauty. Its loyalty program, Club Obvi, rewards customers and fosters a sense of community.
Club Obvi’s loyalty club includes tiers named simple, silver, gold, rose gold, and platinum. These names match the company's branding while showcasing each tier's escalating value. It’s a convention that makes it easy and motivating for loyalty club members to keep purchasing and taking actions that earn more points.
Nudea is an underwear & sleepwear brand created from natural and recycled materials.
Like Happy Pistachio, Nudea keeps the branding for its loyalty program simple and elegant. The colors match the rest of their digital assets with a header textured to evoke natural materials and softness.
Nudea’s rewards program really stands out once you join and learn about the names of its loyalty tiers. These are a little jiggle, the half cup, fully supported, and the gold trim. This brings humor and fun to the loyalty program, which is a memorable experience for customers who join.
No two brands are the same, but you can take inspiration from these examples to boost the uniqueness and engagement with your loyalty program.
Use Influence.io’s customizable platform to create a loyalty program that matches your aesthetic and increases customer satisfaction. Strengthen the connection with your customers today by booking a demo.