See how to use live reward data in Klaviyo to target campaigns, reduce wasted discounts, and drive more redemptions.
Most loyalty programs generate more reward activity than merchants ever act on. Rewards sit unused, expiry dates pass unnoticed, and campaigns go out blind to what a customer is actually holding in their account.
The Influence Klaviyo integration changes that.
It now supports Klaviyo's Application Object framework - meaning reward status is no longer something that passes through Klaviyo once and disappears.
It's live, structured data that your campaigns can actually be built around.
The Reward Object is a structured, permanent record of a customer's reward that lives inside Klaviyo - including its current status, value, code, and key dates - queryable and available across your entire account at any point.
Previously, every time a reward was issued or redeemed in Influence, that activity arrived in Klaviyo as a snapshot of what happened at a specific moment.
Enough to fire a flow, but once that event had passed, Klaviyo had no reliable way to tell you whether that reward was still active, what it was worth, or when it was due to expire.
The Reward Object closes that gap by connecting Influence and Klaviyo at a deeper level.
The following attributes are now available as part of the Reward Object:
By making reward data available inside Klaviyo, you unlock smarter segmentation, more
relevant messaging, and better campaign performance.
Sending a discount to a customer who already has one waiting is unnecessary spend and a missed redemption opportunity.
With reward status now queryable in Klaviyo, you can automatically exclude active reward holders from promotional campaigns and focus those sends on customers who genuinely need the nudge.
An expiring reward is one of the highest-intent moments in a customer's loyalty journey.
With issue dates, expiry dates, and reward values all available as structured fields, you can build flows that speak to that moment specifically - telling a customer exactly what they have, what it's worth, and how long they have left.
For brands running tiered loyalty programs, layering expiry logic on top of tier status makes those communications significantly more targeted.
Customers without an active reward are just as important a segment as those with one.
Filtering by inactive or expired status lets you build re-engagement campaigns - a points reminder, a referral incentive, or a tier upgrade offer.
Existing Influence customers need to re-authenticate their Klaviyo connection. Nothing in your current setup is affected.
The Reward Object is live in your account as soon as you're done.
Rewards that go unredeemed, discounts sent to customers who didn't need them, re-engagement campaigns fired without knowing who actually needs engaging - these are the gaps that quietly cost loyalty programs their impact.
The Reward Object doesn't change your program. It gives Klaviyo the full picture it needs to make every send count.
For merchants building toward a more connected customer engagement loop - where loyalty, email, and customer behavior feed into each other automatically - this is the piece that makes reward data a genuine input into that system.
Already using Influence? Re-authenticate your Klaviyo connection to get started.
Not yet running a loyalty program? Book a demo and seee how Influence and Klaviyo work together - and what a properly connected loyalty and email stack looks like in practice.
A structured, permanent record of a customer's reward - codes, values, status, and dates - stored inside Klaviyo and queryable across segments, flows, and templates at any point, not just when a reward event fires.
Reward status, value, and expiry are now live data in Klaviyo. Suppress active reward holders from discount campaigns, trigger expiry-based flows, and re-engage lapsed reward holders - all automatically.
Yes. Filter directly by active, expired, or inactive reward status in Klaviyo - no manual exports needed. Combined with points balance and tier status, segmentation becomes significantly more precise.
No, It's fully additive. Your current setup is unaffected. Start building with reward data whenever you're ready.