Product Updates

The new Memberships update introduces Recurring Rewards and Discount Expiry, making it easier to automate personalized loyalty perks and drive customer action - without the admin overhead.

Why Did We Build This Update?

In order to address the growing demand for more personalized, automated, and dynamic loyalty programs, we expanded the capabilities of Influence Memberships. Our original release helped segment customers into loyalty groups. With this updated version, we’ve taken it further - giving you the tools to not only group customers, but also to engage them automatically with relevant, time-sensitive rewards.

Today’s loyalty expectations go beyond points. Customers want rewards that feel personal, timely, and exclusive. Merchants want efficiency and impact. These upgrades to Memberships were built to deliver both.

What You’ll Get - Key Benefits

Recurring Rewards

Automatically deliver monthly perks to any loyalty group - like VIPs, subscribers, or wholesale customers.

• Hands-off reward delivery: Schedule perks like free shipping, discounts, bonus points, or even donations.
• Personalized at scale: Customize emails with tags like {{membershipName}} or {{rewardCode}} to tailor the experience.
• Flexible automation: Choose who gets rewards and when, including new members who join mid-cycle.

Discount Expiry

Create urgency with built-in reward expiration.

• Set it and forget it: Choose 1, 6, or 12-month expiry windows.
• Drive faster redemptions: Time-bound perks increase usage rates.
• Keep things tidy: Expired rewards are auto-hidden from customer dashboards - no stacking or clutter.
  

This update will enable you to automate personalized perks and increase reward engagement, resulting in higher retention and less operational drag.

How to Get Started

Start by heading to your Influence dashboard and opening the Memberships tab.

There, you’ll find options to set up both Recurring Rewards and Discount Expiry.

For full setup steps, check out our Memberships Support Guide (link to be added).

Use Cases & Best Practices

Wholesale Groups
Use Recurring Rewards to deliver monthly discounts, and set expiry dates to align with restock cycles.

VIP Customers
Reward top spenders with exclusive offers and limit redemption windows to create urgency.

Subscribers
Sync recurring perks with billing cycles via integrations like Recharge and Loop. Use expiry to drive action between cycles.

Cause-Based Segments
Show appreciation to niche groups (e.g., teachers, eco-conscious buyers) with automated, values-aligned rewards.

Ready to upgrade your loyalty strategy?

‍Book a demo with Influence to see Memberships in action and start building smarter, scalable programs that your customers, and bottom line, will love.