# Influence.io > Influence.io is an ecommerce loyalty and referral platform for helping merchants retain customers, encourage repeat purchases, increase customer lifetime value, and acquire new customers through advocacy. Brands can create points programs, referral incentives, loyalty tiers, digital stamp cards, memberships, and localized reward experiences. Influence supports configurable ways to earn and redeem rewards, customer segmentation, online and in-store loyalty, ecommerce integrations, and APIs for custom implementations. Programs can be adapted to different products, audiences, markets, and brand strategies. --- ## Platform & Features - [Influence.io Platform](https://www.influence.io/): Overview of the Influence loyalty platform and its features for rewarding customer activity, generating referrals, recognizing high-value customers, and building repeat-purchase programs across online and physical retail channels. - [Points & Rewards](https://www.influence.io/points): Configurable loyalty-points program that rewards purchases, reviews, user-generated content, birthdays, social actions, and visits to selected URLs. Customers can redeem points for percentage or fixed discounts, free products, free shipping, and other merchant-defined benefits. - [Referrals](https://www.influence.io/referrals): Customer-referral program that uses personalized sharing links and incentives to turn existing customers into advocates. Merchants can reward referral activity while encouraging new-customer acquisition and repeat purchases. - [Loyalty Tiers](https://www.influence.io/loyalty-tiers): Tiered loyalty functionality for recognizing and retaining high-value customers. Merchants can define tier requirements, exclusive benefits, accelerated earning, entry rewards, discounts, products, and event access. - [StampCard](https://www.influence.io/stampcard): Digital stamp-card program for encouraging repeat purchases online and in store. Customers can collect stamps through their account or a mobile wallet, while merchants control qualifying products, orders, collections, thresholds, branding, and available rewards. - [Memberships](https://www.influence.io/memberships): Creates tailored customer groups with automated or manually assigned benefits. It supports free and paid memberships, subscriber and B2B benefits, VIP or demographic segments, recurring rewards, members-only access, and multiple simultaneous programs. - [Multilingual Support](https://www.influence.io/multilingual-support): Localizes loyalty programs for international customers by translating earning, redemption, referral, StampCard, membership, and program content. Merchants can use automatic translation, apply manual copy overrides, and display reward values in customer currencies. --- ## Pricing & Getting Started - [Pricing](https://www.influence.io/pricing): Comparison of Influence plans for merchants at different stages of loyalty-program growth. The page outlines included loyalty features, platform and order support, branding controls, integrations, API access, migration assistance, and enterprise services. --- ## Developer & Support - [Platform API Documentation](https://developer.influence.io/reference/platform-api-introduction): Reference documentation for integrating directly with Influence. The APIs cover customers, orders, products, collections, points, rewards, StampCards, memberships, referrals, loyalty tiers, webhooks, shop configuration, and customer-facing loyalty experiences. - [Support Centre](https://support.influence.io/en/): Knowledge base for configuring and operating Influence. Documentation covers account setup, loyalty rules, widgets, point-of-sale workflows, customer emails, analytics, integrations, multicurrency programs, customer management, and platform settings. --- ## Resources - [Loyalty & Rewards Strategy Blog](https://www.influence.io/blog): Articles and product updates about loyalty strategy, referrals, customer retention, personalization, segmentation, memberships, multilingual programs, subscriptions, ecommerce marketing, and customer lifetime value. --- ## Legal & Policies - [Privacy Policy](https://www.influence.io/privacy-policy): Explains how Influence collects, uses, shares, retains, and protects information from website visitors, customers, and users of client loyalty programs, along with applicable privacy rights and choices. - [Terms & Conditions](https://www.influence.io/terms): Contractual terms governing access to and use of the Influence website, application, loyalty services, software, templates, content, configuration, consulting, maintenance, and support.